And then he announces iOS 8. "iOS 8 is a giant release," Cook says.
Craig Federighi is back to talk about features on iOS 8.
New interactive notifications. Get a text and you can pull down and reply without having to leave the app you're in. (Sounds familiar.)
Other "enhancements" -- interact with a Facebook post you're tagged in while still in another app.
Your favorite contacts show up in little circles that let you text, call or FaceTime with them. It looks a lot like Facebook's Chat Heads. Their modification of Android was a bomb. But I love Chat Heads.
Wow, almost an hour into this keynote and we're still on iOS 8 ...
An iOS keyboard feature called Quick Type is coming. It supports predictive typing suggestions. "You can type things out faster than ever before." It's personalized and supposedly learns how you talk to different people in different apps.
In Messages, you'll be able to add or remove people and mute the thread if it's buzzing when you're trying to have a life.
They're calling that the "Do Not Disturb" button. You can apply it to a single thread, while still getting notifications from your other Messages.
There was a skit involving Federighi sending a video message of himself getting a haircut backstage. I'll spare you the details. Thank me.
No word yet on when iOS 8 will roll out.
Here comes the health and fitness stuff ...
HealthKit provides a single place that different health and fitness apps can create a single profile of you.
Nike FuelBand app is being shown as one of the third-party apps that will work. Mayo Clinic's app also mentioned as compatible with HealthKit.
Patients at some hospitals will be able to use HealthKit to share info with their doctors. No word on how privacy laws will be addressed there.
Federighi demoing Photo editing tools now. Nothing groundbreaking, except, again, proximity integration between iPhone and iPad, with a Mac Photo overhaul coming early next year.
New plans for iCloud include 20GB storage for $1 per month.
Oh, hey! It's Siri! She now recognizes the songs you're listening to using Shazam. And you can talk to her when your phone's plugged into your car without having to touch your phone.
"If we ended the keynote now, it would be a giant release." -- Tim Cook, at the 1 hour, 23 minute mark.
App Store now has 1.2 million apps. 300 million people visit the store every week. 75 billion apps have been downloaded. #numbers
@PRDivamichelle: And how many of them were Tinder?
Cook is talking about very developer-specific stuff right now. Go grab yourself a caffeinated (or adult) beverage.
"This is clearly some kind of endurance training thing Tim is doing to me." -- Federighi, back to enthuse again.
Today's keynote so far has been the Craig Federighi show ...
Bing has been mentioned about four times so far during this presentation. Coincidence, I'm sure.
Ooo ... talking home automation now. iPhone works locks, lights, cameras, doors, thermostats, plugs, switches ...
It's called HomeKit. If that was it, it's less than some folks were hoping for. Basically an app that pulls together already-existing home automation tools in one place.
Yep. Federighi has moved on. Maybe Cook will come back later and hit us with some home-automation hardware? If not, a lot of people have guessed wrong about this year's "big thing."
Still talking about very wonky developer stuff here. Like a new programming language -- Swift. "It totally rules," Federighi tells excited developers.