"Focus Pixels." They help with phase detection auto-focus. It makes it so you can focus faster.
Other camera improvements: Noise reduction, better local tone mapping.
Sample photos: A shot of a lizard, a butterfly, a desert scene, a panorama of the beach. The lens, the sensor and the processor are all working to make your photos better so that you can then shrink them down and add a grainy film filter in Instagram.
The iPhone 6 has digital image stabilization. The 6 Plus has optical image stabilization. This helps in low-light scenarios when the shutter speed is slower.
Now he's making fun of dedicated point-and-shoot cameras, which smartphones have killed. And handheld camcorders.
Can now shoot 1080p at 60 frames per second. 240 frames per second for slow motion videos.
There's a really cool example video of some kids doing double dutch in slooooow motion.
Now you can take time-lapse videos with the iPhone photo app. You could before using third-party apps. And the new Instagram Hyperlapse app, which also has impressive image stabilization features.
The FaceTime camera is also upgraded, with a new sensor and improved face detection because "it'
s perfect for taking all those selfies."
Wrapping up the new iPhone overview, Phil says "They are the best we know how to make."
The non reporters are clapping like crazy for the mystery celebs who made the silly videos.... Justin TImberlake and Jimmy Fallon. Now they're talking in a video, competing over who was healthier.
"Now I'd like to talk about an entirely new category of service and it's all about the wallet," says Tim Cook. "Our vision is to replace this and we're going to start by focusing on payments."
shows out "antiquated payment process" which is a woman loking for her credit card, then being asked for ID. The card doesn't work, they swipe again.
It's like those infomercials that show people who are really bad at life.
@Kubrick: They were specifically talking about point-and-shoots, not pro-level cameras.
He says the people who worked on the mobile payment problem before were doing it from a place of self-interest instead of figuring out the best way to solve the problem. I guess Apple is doing it out of the kindness of its heart?
A second video shows a woman paying with "Apple Pay" and it's of course much faster than the earlier example. She waves her phone at a payment terminal and it beeps. Done, paid.
The iPhones will ship on September 19, with pre-orders starting on September 12.
NFC is built into every iPhone 6 and 6 Plus which is the sensor that makes these mobile payments possible.
Eddie Cue is pointing out that Apple already has many of our credit cards on file thanks to iTunes and the App Store.
NFC has been around for years and is on many other phones, but Apple has dragged its feet until now. Security is one concern with the technology.
Eddie Cue says its very secure. "Security is at the core of Apple Pay." It's also "private" because Apple doesn't know what you are buying. The cashier doesn't know your security code or address, Apple doesn't know your location. It's just you and the bank.
They're already set up to work with major companies like Stables, Subway and Whole Foods.
McDonald's can use it at the drive through. Disney takes it as well.
Yes, yes. "Staples." But I bet stables will eventually adopt the tech, too. #horsingaround
About the security, when you pay Apple is sending a one-time code to the merchant. That means there's no full credit card number being handed over. That's the information that's been at the heart of recent hacks at Target and other companies.
I'm a fast typer, Doug. I can't be saddled with having to spell things correctly.
A new Apple Pay API will be available to developers. They are launching it in the US next month and it will be available as a free update to iOS 8 but again, will only work on the iPhone 6 and iPhone 6 Plus.
"Apple pay will forever change the way all of us buy things," says Cook modestly.
But wait, there's more! Two new phones and a new mobile payment service that will presumable not flounder like Google Wallet has. What is the "One more thing..." Mr. Cook?
There is a very dramatic video starting showing a brand new product...
It is a watch, with a traditional square watch face and interchangeable
Hmm ... just Watch? No "i?"
It's a comprehensive health and fitness device. Cook is using the word "intimate" a lot.
It's the most personal device we've ever created," says Tim. Accurate, customizable.
"A breakthrough in user interface was required."