Eddie Cue is pointing out that Apple already has many of our credit cards on file thanks to iTunes and the App Store.
NFC has been around for years and is on many other phones, but Apple has dragged its feet until now. Security is one concern with the technology.
It is a watch, with a traditional square watch face and interchangeable
Hmm ... just Watch? No "i?"
It's a comprehensive health and fitness device. Cook is using the word "intimate" a lot.
It's the most personal device we've ever created," says Tim. Accurate, customizable.
"A breakthrough in user interface was required."
"What we didn't do was take the iPhone and shrink the user interface and strap it on your wrist," says Cook.
The "digital crown" is the secret to the new UI. It's a little dial on the side of the watch face for navigating the screen. Press it and it works like the Home button on an iPhone.