Finally! Time for iPad announcements. This could only be more exciting if we didn't know most of what they were about to say.
The iPad has gone on to be one of the most successful products in Apple history. They have sold 170 million iPads."Now everybody seems to be making a tablet. Even some of the doubters are now making them," says Cook.
There are 475,00o iPad apps. A large, quality app selection is one of the iPad's biggest advantages over competing tablets.
Video break: Showing unusual ways people are using iPads: for speed skating and diving training, wreck diving, food service, balloon photography, farming, glider navigation, fire trucks, dance choreography, heart surgery, drawing, keeping children occupied, looking at the great Wall of China, and relaxing on a cliff face after a long day of climbing.
The first new iPad is the full sized iPad, and it's thinner and lighter (20% thinner) and has a new name: iPad Air.
Because it's so light, like air, you see.
The old iPad weighed 1.4 pounds, the new iPad is just a single pound.
"This is a screaming fast iPad," says Schiller. It's 8x faster than the first iPad.
The new iPad Air will replace the top of the line iPad. It will cost $499 for Wi-Fi and $629 for cellular.
Video break, this time with Jony Ive! I wish they would bring him on stage instead of only letting us hear him speak in videos.
"There's a simplicity to it, but there's nothing precious about it," says Ive of the iPad Air. (Please read out loud with British accent.)
The iPad 2 will continue to be available, appealing to people who don't want to shell out for the top of the line newer devices.
The iPad 2 will cost $399. Cheaper, but not dirt cheap.
The iPad Mini is getting an update. Now has a retina display and faster processor inside. Gets "all-day" 10-hour battery life.
The iPad Mini with Retina display will have an A7 processor and be available in November.
And now a video. This is an ad for the iPad, which is so thin it can apparently hide behind a number 2 pencil.
That's a wrap for now. We're going to get some hands on time with the new products and report back.
Mac OS X Mavericks is free and available today.
There are updated 13 and 15-inch MacBook Pros and both are available starting today. The 13-inch starts at $1,299, the 15-inch at $1,999.
The Mac Pro has a price tag, $2,999, but the release date is still a vague "later this year."
iLife and iWork are both getting update for Macs and iOS devices. To stay on theme, they are available staring today.
There is a new full sized iPad and it has a new name: iPad Air. It is thinner and faster and lighter than the previous iPad. It starts at $499.
The iPad 2 is still available for $399.
The iPad mini is now available with the high-res Retina display and will start at $399. It's also packing a speedy A7 processer.
The older iPad Mini is still around and will cost $299.
Tucking in shirts is passé.